Brooke Tully joins the podcast for her segment of "What's Happening In Conservation Marketing This Week?"  On today's episode, Brooke and I explore the notion that people don't change because why should they?! Everyone is being asked so much these days from being asked to be healthier to buying eco-friendly products to save the planet. There are some people who are tired of being asked to change all of the time. Why should they change? Brooke has some answers.  Check out the episode for Brooke's solutions.  Why do you change your behaviour? Or better yet, why don't you change your behaviour? Share your thoughts in the Facebook Group: http://www.speakupforblue.com/group. Want to get started on living for a better Ocean? Sign up for the Grove Collaborative and get a free gift: http://www.speakupforblue.com/goocean.