Brooke Tully is back again with a great segment of "What's Happening in Conservation Marketing." We continue to discuss why people don't do things. We focused this episode on people don't change their behaviours because they can't. Brooke brings up the fact that people are often asked to change behaviours that may be too expensive and/or not accessible to them. I notice this quite a bit in the Marine Conservation field. However, Brooke has a solution. Take a listen and share your thoughts in the Facebook Group: http://www.speakupforblue.com/group Want to get started on living for a better Ocean? Sign up for the Grove Collaborative and get a free gift: http://www.speakupforblue.com/goocean.