Brooke Tully joins me again on the podcast to discuss the second part of the interview that we started yesterday. Today, we are discussing how to create a conservation movement.  I thought it would be good for you, the audience, to understand how a movement is put together, starting with the purpose. It's important to realize that a movement usually ends with a specific action or behaviour change. The campaign for the movement is based on creative marketing purposes hopes to results in a behaviour change of a certain group around an Ocean Issue. Brooke works with conservation organizations to create campaigns that will help groups conserve the Ocean with a specific behaviour change.  Enjoy Part 2 of 2 episodes on Conservation Marketing with Brooke Tully. Check out her work here: www.brookes2cents.com Brooke's You Tube Channel Enjoy the Podcast!!! Want to talk about it? Join our FREE Facebook Group to discuss the Oceans with Ocean-minded people. Want to hear more form Brooke? Check out The Deep Dive, where Brooke and I talk more candidly about conservation marketing and how it applies to the Ocean.