This episode is the second part of my interview with Brooke Tully. We discuss her latest workshop she facilitated at the Conservation Marketing (#ConsMark2018) Conference last week.  In the episode, Brooke discusses the structure of the workshop and how she got participants to think about how they need to group their audiences and customize their Conservation Messaging to relate to each audience. Do you have a marketing background? Let me know in the Facebook Group how you think conservation messaging should be grouped based on various audiences? Enjoy the Podcast!!! Sponsor: I've teamed up with the Grove Collective to give you a chance to change the way you use cleaning products in your home that will benefit the Ocean. Click here for your free gift after purchase!