28 min listen
SUFB 546: Bridging The Ocean Awareness-Action Gap - Part 1
SUFB 546: Bridging The Ocean Awareness-Action Gap - Part 1
ratings:
Length:
23 minutes
Released:
Aug 25, 2018
Format:
Podcast episode
Description
I used to think that Ocean Awareness was the only component needed to get the public to not only understand the issues facing the Ocean, but it would also give them enough information and inspiration to conserve the Ocean. Unfortunately, the behaviour change needed to conserve the Ocean for a particular issue does not happen just through Ocean Awareness. Behaviour change leads to action for conservation, which happens through marketing campaigns. Brooke Tully joins me on the show today to discuss how to bridge the gap between Ocean Awareness and Ocean Action. She is a conservation marketer with a background in Creative Marketing. She drops a lot of knowledge around this subject. So much knowledge that I had to divide her show into 2 parts to make sure it fit our new shorter episode model. Enjoy Part 1 of 2 episodes on Conservation Marketing with Brooke Tully. Check out her work here: www.brookes2cents.com Brooke's You Tube Channel Enjoy the Podcast!!! Want to talk about it? Join our FREE Facebook Group to discuss the Oceans with Ocean-minded people. Want to hear more form Brooke? Check out The Deep Dive, where Brooke and I talk more candidly about conservation marketing and how it applies to the Ocean.
Released:
Aug 25, 2018
Format:
Podcast episode
Titles in the series (100)
SUFB 053: Sea World vs Scientists: Sea World has been backed into a corner by animal activists and a little documentary called Blackfish; however, the basis of evidence that orcas in captivity have degraded health (physical and mental) is all about science. Sea World understands this... by How To Protect The Ocean