In this episode of the How to Protect the Ocean podcast, host Andrew Lewin discusses how anyone can become the next Jacques Cousteau, Dr. Sylvia Earle, or Sir David Attenborough through the power of social media. He emphasizes the importance of publishing content on platforms like TikTok, Instagram, and YouTube to inspire and educate others about marine conservation. Andrew shares his own experience with podcasting and highlights the success of other individuals who have used social media to become influencers in the field. He also encourages listeners to find their authentic voice and develop a workflow that allows them to consistently publish content. The episode concludes with a reminder that everyone has the potential to make a difference in ocean conservation and that taking action is key. Follow a career in conservation: https://www.conservation-careers.com/online-training/ Use the code SUFB to get 33% off courses and the careers program.   Facebook Group: https://bit.ly/3NmYvsI Connect with Speak Up For Blue: Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG Twitter: https://bit.ly/3rHZxpc  In this episode, the host emphasizes the power of social media in inspiring others and becoming influential voices for ocean conservation. They mention iconic figures like Sir David Attenborough, Jacques Cousteau, and Dr. Sylvia Earle, who have inspired many through their work in marine conservation. The host encourages listeners to recognize their potential to make a significant impact by utilizing today's technology and social media platforms. The importance of publishing content on social media as a means of sharing one's passion for the ocean and raising awareness about conservation issues is highlighted. The host emphasizes that publishing doesn't have to be limited to academic papers, but can include personal experiences, stories, and insights related to marine biology and conservation. They mention platforms like TikTok, Instagram, and YouTube as opportunities for individuals to connect with audiences and showcase their creativity and knowledge about the ocean. The concept of becoming an influencer in the digital age is also discussed. The host mentions the past "gatekeeping" where only a select few had access to platforms like television to reach a wide audience. However, with social media, there is now greater accessibility and the potential for anyone to become an influencer. Examples of individuals who have gained popularity and recognition through their social media presence, particularly on TikTok and Instagram, are provided. The episode acknowledges that starting and maintaining a social media presence requires effort and consistency. The host encourages listeners to find their authentic voice and style of communication that resonates with their audience. They also emphasize the importance of developing a workflow and finding efficient ways to create and publish content. Overall, the episode emphasizes that individuals to become influential voices for ocean conservation through social media. It encourages listeners to embrace the opportunities provided by technology and social media platforms to share their passion, inspire others, and make a positive impact on marine conservation. In the podcast episode, the host emphasizes the importance of finding an authentic voice and style when communicating about the ocean. They explain that in today's digital age, there are numerous platforms available for sharing information and inspiring others, such as social media, podcasts, and videos. However, it is crucial to be true to oneself and communicate in a genuine and authentic manner. The host mentions the many influencers and content creators on social media who have gained popularity by sharing their passion for the ocean. They highlight the example of a marine biologist who uses platforms like TikTok and Instagram to showcase her research on stingrays and engage with her audience. By being tru