Welcome to Passive Real Estate Investing. I'm your host Marco centrally. Well, I have an exciting show for you today. Why? Because I get a lot of people asking me and my team. Should I self-manage do you have a property manager that I should use or should I just manage it from afar? Well, the reality is, is that a very large percentage of investors out there in real estate actually self-manage. And so it's not an uncommon thing, even though for years, we've been talking about completely turnkey investment properties, which means that they are professionally managed. That is a great option for many people. However, for many other people, they are better off self managing. They will make more money and there's other benefits. And that's what we're going to talk about today. So I don't want to steal any thunder from my guests who happens to be Dana Dunford.

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And she is the CEO of Hemlane and they are a technology enabled property management platform stay tuned and don't tune out from this because this is very interesting. I've actually checked them out and I'm actually considering trying them out myself to self-manage quote unquote, one of my own properties, but she is a strong advocate of purchasing properties anywhere, which is basically aligned with our philosophy because the best investments are really not always in your backyard. Dana previously worked at apple on their worldwide financial planning and analysis team, which is very impressive. And then she worked at nest in business development. And for those of you are not familiar with nest, they are a home tech company that was acquired by Google for $3.2 billion. So they are not a small company. She received her MBA from Harvard business school, very impressive. And in her free time, she is an avid question, paraglider and a skier. Dana, welcome to the show.

Thanks so much for having me Marco.

Well, I've gotten to know you a little bit better here over the last week or so in other conversations. And I'm very impressed with as a company and as a service and never really understood what the name was or what it meant. But now I know because I actually read it on your website, but why don't we start off with hem lane? You can fill in the gaps on my introduction about you. So if you want to share more about yourself, do that, because I think that actually ties into Hemlane and how that got started.

Great. So I'll give you a little bit of background on myself and my co-founder who is equally just as important in this equation and then how that relates to Hemlane. So both of us were out there helping manage properties that weren't in our backyard, like Marco said the best investments aren't there and doing it haphazardly through, you know, trying to find a service professional, to go out and do the plumbing all of the way to no following up with the tenant to remind them that rent is due. And really there wasn't a solution out there for us. And when we looked at the market, it was like, do it yourself, do everything yourself or a full service. And we really fell somewhere in the middle. And if you ask Frank, who's my co-founder what was important to him. He really wanted to do the leasing himself for one of his properties, but he didn't want to have to, you know, do a lot of the accounting stuff.

Cause he just didn't know it versus someone like me. I love the county and I have an applied mathematics background as well as a finance degree. And I really wanted to be able to control all of that in the system, but knew nothing about repair coordination and wanted someone to help with that. So that was really the impetus of,