A Natural Evolution of eCommerceBoris defines composable commerce as there being advantages of being the best of suite of world. You can now select the best search that fits the best for your business, and your business might be very different from someone else's business.Like everything, composable commerce has its pros and cons. It can look shiny, but it has its challenges“You can't just turn on or off composable commerce. You need to have the underlying infrastructure.” -BorisThere is not a direct way for an organization to shift to composable commerce, but taking the change allows for the ability to experiment and fail, or to be successful“This could become a natural evolution of eCommerce becoming no longer just a channel for incremental growth that sits underneath I.T. or marketing, but an independent channel where it has its own category and means of operation.” -PhillipAssociated Links:Learn more about Boris Lokschin and Spryker!Check out Excite 2022, Spryker’s eCommerce Conference in JuneHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!