21 min listen
Powering Growth with Online Communities (Strategy Session)
FromeCommerce Fuel
ratings:
Length:
51 minutes
Released:
Apr 29, 2022
Format:
Podcast episode
Description
Adam Craft is the founder of ElevatedCraft.com, a mixology and drink product brand that is focused on designing bar tools that improve the home bar experience. He has built a pretty cool business and community on Facebook, and in this episode, we’re diving into the role that community has played in growing the brand and exploring where Adam intends to take his community in the future. Tune in as we geek out about the strategy that comes into play with growing and maintaining a really great community, including when to consider hiring a full-time community manager and whether to stay on Facebook or move to another platform. Adam also shares how instrumental his Facebook group has been to growing his brand, how Kickstarter helped with his initial launch, and all the things to consider when you’re thinking through how to brand your community. You can find show notes and more information by clicking here: https://bit.ly/3LmAGzE Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Released:
Apr 29, 2022
Format:
Podcast episode
Titles in the series (100)
Ep #13: Going Viral with Michael Dubin of Dollar Shave Club: Michael Dubin has built a business to over 200,000 customers utilizing, among other things, a viral video on YouTube. Now, after generating ten million dollars in funding, Dollar Shave Club has continued to grow and expand. - by eCommerce Fuel