32 min listen
Unlocking the Branding Power of Live Events
FromeCommerce Fuel
ratings:
Length:
43 minutes
Released:
Nov 3, 2023
Format:
Podcast episode
Description
How does a modern clothing brand captivate its audience and make genuine connections in today's digital age? Nasrin Jafri, the creative mind behind Mixed, a vibrant and bold clothing line based out of Brooklyn, unveils her unique strategy of using live, in-person events to attract customers and get to know them better. Listen in as Nasrin dives deep into the essence of her brand, discussing the distinct recognizable design elements that make Mixed stand out, both online and in the streets. She also opens up about the exhilarating experience of seeing her creations being worn "in the wild" (and her spontaneous idea of holding flash sales whenever she spots someone donning her designs), as well as the challenges and intricacies of organizing in-person events, the balance her team brings in detailing and execution, and her intrinsic need to own and shape every aspect of Mixed—from the music played at events to the content and prints. You can find show notes and more information by clicking here: https://bit.ly/3QnuGKC Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Released:
Nov 3, 2023
Format:
Podcast episode
Titles in the series (100)
Ep #1: High Value Niche Selection From Years of Experience With Dave Huckabay: Dave Huckabay joins Andrew in today's episode to bring you some real-life advice he's learned from being in the ecommerce game for nearly 10 years. His online stores in various industrial and consumer markets bring in a hefty $750,000 to $1,000, by eCommerce Fuel