BenGreenfieldFitness.com/cows Allow me to introduce you to my friend Garrett Gunderson, the Founder of an Inc. 500 firm, author of the NY Times hit, Killing Sacred Cows and multiple WSJ bestselling books. Garrett Gunderson is called a "financial genius" in entrepreneurial circles, but he wasn't born with a silver spoon. In fact, Garrett's blue-collar roots are what make him so passionate about helping people live a life they love, on their own terms. Garrett comes from a 4th generation coal mining family, raised in rural Utah and his desire to help people is firmly rooted in this history because more often than not there is nothing more distressing for most people than money. So, after spending 20 years in the industry, his approach has shifted. He now takes what he knows best (Money) and has combined it with what he loves most (Comedy) into his new methodology, Win, Then Play. We all have the opportunity not only to WIN but to win bigger, more often and attain what we want. But to do that, we must let go of myths and embrace truth and self expression. If you’re ready to transform your life, finances and future, today’s guest will help you do just that. It’s time we all laugh at money’s expense for a change! You'll also hear about my upcoming STANDUP COMEDY gig in Austin, TX. Click or tap here for more info! During our discussion, you'll discover: -Is Garrett a comedian or wealth manager these days?... -Sacred cows in our society that beg to be disrupted... -Tipping the sacred cow of money equaling happiness... -The four persona's that show the disparity between the scarcity vs. abundance mentality... -The hard lessons that brought Garrett to his knees financially speaking... -The value of "protective" expenses... -How to leverage your life insurance policy to become your own bank... -What Garret means when he says, "Win, then play"... -An exclusive sneak peek into Garrett's newest comedy book... Episode sponsors: -Organifi Green Juice -Lucy Nicotine Gum -Kion Aminos -Magnesium Breakthrough -Endure -Ice Barrel Do you have questions, thoughts or feedback for Garrett or me? Leave your comments below and one of us will reply!