Social media often feels like something that diverts our attention and causes us to do more than we need to, but there’s no denying that it has value in growing our businesses. The challenge is, there are so many social media trends constantly coming at us, it’s hard to know what to take action on, and what we don’t need to be paying attention to. How do we identify a trend that’s worth following? In this episode, I’m going to share a simple way to decide what social media trends we need to be focusing on.   "Instead of looking at trends, look at what feels right for you, authenticity will always shine through." -Dana Malstaff    3 Things You’ll Learn in This Episode Marketing trends vs. marketing truthsWhat is the connection between human behavior and the trends that stick? How to identify a trend on its way outIs the best time to pick up a trend at the beginning or towards the tail end? If the dancing and pointing TikTok trend will be around foreverWhat social media trends do I see sticking around for years?