TTE 28: Knowing Your Cost of Acquiring a Client Per Marketing Channel

TTE 25: Growing a Private Practice Through Workshops, Online Advertising & Networking with Local Non-Profits: Jason Polk started seeing his first clients on the weekend while working full-time at an agency. 13 months ago he left his full-time job to focus full-time on his private practice. - This is his Therapist Experience about how he grew his private pract... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

42 min listen

TTE 5: How Kelley Kitley’s Hustle & Passion Ignited the Rapid Growth of Her Practice: Kelley Kitley has managed to ignite her private practice on fire through a combination of hustle, passion and growing a brand for herself on Facebook. Have you ever had a client come to you and say, "You're fabulous with your marketing?" If not, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

30 min listen

TTE 9: I’m a Psychotherapist … No, You’re Not. You’re a Small Business Owner: If you are in private practice, you are not a psychotherapist. You are a small business owner. - Sure, you have clients to see. But that's only half of your job. The other half of your job is running a business. by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

50 min listen

TTE 2: How Mercedes Samudio Niched Into Parent Coaching & Her Practice Exploded: Mercedes Samudio from The Parenting Skill shares her experience in niching down to Parent Coaching and how she uses Facebook marketing to get clients. by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

36 min listen

TTE 1: Using Video & Social Media Marketing to Grow a Group Practice: Ernesto Segismundo shares how he used social media & video marketing to grow a thriving group practice with 3 different offices. by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

38 min listen

TTE 19: Using Therapy to Build Bridges Between Cultures: Rajani Venkatraman Levis has mastered building a private practice that is unique to her, her history, background and cultural experiences. - By both understanding who she is and remaining unique to herself, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

39 min listen

TTE 13: From 0 to 12 Clients in 6 Months: How to Use Momentum & Build Upon Little Wins in Private Practice: When Jeffrey Sumber opened his private practice, he spent six months working his tail off to get to 12 consistent clients. But once he hit that magic number, the momentum began building into an unstoppable snowball. - by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

32 min listen

TTE 4: Diann Wingert Shares Her Journey to Working with Only Women Over 50: If you're not charging enough as a therapist, you must listen to Diann Wingert share her journey from charging $100 per session to $220 per session. By going from a generalist to a specialist, Diann realized she could charge more, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

42 min listen

TTE 8: How to Get People to Remember Who You Are & Refer Your Practice: If you're a generalist, most people won't remember who you are. If you want more referrals to your private practice, people need to remember you. And they only remember you if you're a specialist. Steven Unruh of Unruh Mediation shares his Therapist Ex... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

39 min listen

TTE 33: Raise Your Rates 50% and Fill Your Private Practice: A Lesson in Valuing Yourself: Karina Melvin struggled with setting up and growing her private practice in Ireland. The biggest issue she encountered was valuing herself properly. - After researching online, she decided to hire Lynn Grodzky. After seeing success from that, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

34 min listen

TTE 6: What Happens When Sex, LGBTQ+, Religion & Authentic Marketing Collide in Private Practice: What happens when sex, LGBTQ+, religion & marketing collide while opening a private practice in a conservative area? Tamara Powell shares her experience in starting Arya Therapy. In this episode, you'll hear about how Tamara experienced pushback from t... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

38 min listen

TTE 3: How Dr. Heather LaChance Used Diverse Marketing to Skyrocket Her Practice: Dr. Heather LaChance gives therapists a full MBA in just 40 minutes. She learned that therapists under marketing themselves, and decided that when she started her private practice, she would not fall into that trap. - by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

40 min listen

TTE 7: Using Traditional Face to Face Interactions & Marketing to Grow a Private Practice: While Psychology Today and a great website are important marketing pieces, it's still possible to grow a thriving private practice the old fashioned way: Face to face marketing and interactions. Amy Fehlberg shares how she has allowed referral sources ... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

33 min listen

TTE 10: Getting The Phone to Start Ringing in Private Practice: Getting consistent referrals to your private practice is the cornerstone of success. But where do you begin? - Christopher Holtz spent 9 months building a network of referral sources and seeing clients, all while working a full-time job in a group pra... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

40 min listen

TTE 16: How Business School Bootcamp Helped Ignite April Forella’s Private Practice: Investing in your business is critical to helping you grow a thriving, successful private practice. And it wasn't until April invested in the Business School Bootcamp through ZynnyMe that she discovered her niche and her private practice exploded. by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

26 min listen

TTE 11: Investing in a LinkedIn Presence to Grow Your Private Practice with Jennifer Bullock: When Jennifer Bullock transitioned to private practice, she had a 1 year goal of revenue and the number of clients seeing her. Thanks to her comprehensive and creative Internet presence, and only focusing on one or two social media avenues, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

33 min listen

TTE 14: How to Start Building a Referral Network by Cold-Calling Potential Referral Sources: Building a private psychotherapy practice isn't an overnight endeavor. It's about relationships. And you need to be able to show up everyday and build those relationships in order to build a thriving private practice. - by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

39 min listen

TTE 44: 5 Reasons Why Podcasting is Great for Marketing a Private Practice: Are you using podcasting as a marketing tool for your private practice? If the answer is No, you need to listen to this episode to learn how you can get started with one of the most under-utilized but highest value marketing tactics for private practic... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

38 min listen

TTE 15: How to Stop Taking Insurance & Grow A Practice Beyond 1-1 Client Sessions: Rebecca Wong has built a thriving private practice business by seeing fewer weekly clients & not taking insurance. How did she do it? The key: Growing beyond standard one-on-one client-therapist work. by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

33 min listen

TTE 23: Lessons From 3 Months Into Private Practice with Sara Dungan: Sara has over 25 years of experience working with children and families. So, what did she do after opening her private practice only 3 months ago? She niched down into working with families and children through the pain of divorce, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

32 min listen

TTE 21: Overcoming the Fear of What if it Doesn’t Work with Elizabeth Magro: Elizabeth Magro opened a part-time private practice in 2010. And over the next 5 years, she slowly dipped her toes more and more in the entrepreneurial water until it became a full-time business for her. - Along the way, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

38 min listen

TTE 22: Networking with Religious Leaders to Grow a Private Practice: Networking with religious & spiritual leaders can be an overlooked way of growing a successful private practice. For Douglas Shoaff, it was the most natural way. Here is Doug's advice on how he uses technology to help grow his practice, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

37 min listen

TTE 30: Finding a Niche Within a Niche & Standing Out From the Crowd: Dana McNeil is a member of three different networking groups with her fellow therapists, psychologists and MFTs. But as opposed to blending in, Dana stands out and is able to be referred to more easily thanks to her being a Gottman Method Level 3 train... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

34 min listen

TTE 12: One Ad, Hundreds of Phone Calls, and Navigating the In-Between: Margaret Thompson wrote one ad. Just one. And that advertisement for in-person seminars immediately led to hundreds of calls and formed the foundation of a thriving private practice. - For a little teaser: - by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

44 min listen

TTE 28: Knowing Your Cost of Acquiring a Client Per Marketing Channel: SPECIAL FOR THIS EPISODE -- Melissa and I talked a great deal about the importance of knowing your Costs of Acquiring a client per channel. I created a very basic spreadsheet on Google Drive that you can download and use in your own private practice. by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

42 min listen

TTE 31: Using Facebook to Build & Maintain Relationships with Other Local Therapists… And Skyrocket Your Referrals: Shane Birkel created a Facebook group for local therapists to network on. And his referrals skyrocketed as a result. This is his Therapist Experience. - Entrepreneurship is about taking well-thought out, calculated risks. by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

41 min listen

TTE 17: Creating a Professional Avatar to Find Your Ideal Private Practice Client: Who is your ideal client? Where do they socialize? What kind of networking do they do? What do they look like? How old are they? Kids? Married? Divorced? - These are just some of the questions you need to ask yourself when growing your private practic... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

38 min listen

TTE 24: Using Health & Wellness Programs to Generate New Revenue Streams in Private Practice: Jayme Yodice uses creativity in private practice to generate new revenue streams that can help her scale her private practice & help more people. - She recently took Dr. Sears' Wellness Curriculum and became a certified health coach. From there, by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

43 min listen

TTE 38: Forming a Group Practice is Easier Than You Think: Alison didn't plan on building a group practice. In fact, she found it daunting to even think about a group practice. - But one day she decided to hire a play therapist to help meet the needs of incoming inquiries. - by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

29 min listen

Knowing Your Ideal Client & Strategically Mapping Out Your Time to Acquire Them: Camille Braxton has become an expert marketer & this has allowed her to grow a thriving business. After discovering her specialty three years ago, she hired a consultant to help her understand her ideal clients (professional women struggling to find a ... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

27 min listen

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TTE 28: Knowing Your Cost of Acquiring a Client Per Marketing Channel

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