Can the limitations of ads also be opportunities? This week, we look at how some of today's most clever advertisers turn skippable ads, silent autoplay and more into creative new ways of telling a story. Sponsor: This week's episode is brought to you by Accenture Interactive. See how they're creating greater experiences at AccentureInteractive.com. Timestamps: 1:30: The Lady Doritos dust-up | 10:00: Tesla's free (or $90M) trip into space | 15:45: Ads Worth Watching - Old Spice gets fragrant | 27:30: Creative ad hacks, from Geico to Captain Obvious.