Do you think of your product or your business as a solution to a problem? If your product is the solution to a problem, your product's value doubles immediately. But if you're in a crowded market, how do you set yourself apart and get more customers?   In this coaching conversation, Donald Miller talks with Kaytlyn Wells, physical therapist and owner of Beyond Repair. Don coaches Kaytlyn on how to define her brand identity and own the problem her business solves in the market.   If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to craft a strong brand identity and define what specific problem your product solves for your customers, today’s coaching conversation will give you the answers you're looking for!   Learn more about Kaytlyn Wells at BeyondRecoveryPT.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast  APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple