1307: How to Bring Together Brand, Demand and Experience to Generate Growth W/ Lisa Sharapata

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1307: How to Bring Together Brand, Demand and Experience to Generate Growth W/ Lisa Sharapata

FromB2B Growth

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38 minutes

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Jul 31, 2020

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In this episode we talk to Lisa Sharapata, VP of Demand Generation, and Content Strategy at 6sense. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Released:

Jul 31, 2020

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

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#CX 27: Creating Delight to Keep Customers for Life w/ Jordan Olivero: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , Director of Customer Success at about transforming the customer journey, getting personal with video, doing the unscalable, and managing customer... by B2B Growth
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#HowToPodcast 11: The 4 Types of Interviews w/ Logan Lyles: On this #HowToPodcast episode, , Director of Partnerships at , shares the 4 types of interviews to use so you never run out of content. The 4 types of interviews include: External guests Internal team members Current customers Solo episodes Want to... by B2B Growth
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1136: How B2B Marketers Can Build Digital Trust to Level Up CX w/ Amanda Mountain: In this episode we talk to , Vice President of Marketing Communications at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event... by B2B Growth
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#B2BWebsites 5: How to Approach a B2B Case Study That Reveals Sensitive or Secure Information w/ Eric Sharp: In the fifth episode of the #B2BWebsites series, , the Founder at , dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.... by B2B Growth
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1120: 3 Approaches to Keep Content Marketing Fresh w/ Neil Morgan: In this episode we talk to Chief Marketing Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
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#BehindTheCurtain 6: How to Increase Views Per LinkedIn Post by 23% w/ Logan Lyles: There is a gargantuan opportunity to grow your organic reach on LinkedIn right now. , Director of Partnerships here at , was even courteous enough to run a little test for us. In just two weeks, he saw his views per post rocket up 23%. In this episode... by B2B Growth
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#WhyPodcastsWork 14: 4 Stats That Prove Podcasts Are Relevant w/ Logan Lyles: In this episode, Sweet Fish Media’s Director of Partnerships, , discusses why audio content - namely, podcasting - is more relevant than ever. Logan shares his thoughts on Spotify’s $340M acquisition and podcast fatigue. He also covers: i. Why... by B2B Growth
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1144: 3 Essential Phases of a Marketing Team when Creating a New Category w/ David Chiapoco: In this episode we talk to , Global VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
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1124: Why Do We Still Struggle with Workplace Engagement? w/ Debbie McGrath: In this episode we talk to Founder at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in < 1... by B2B Growth
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1128: When Is It OK To Actually Sell on Social? w/ James Mackey: In this episode we talk to CEO and Founder at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
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1122: Is Behavioral Automation the Key to Leaving Linear Behind? w/ Joshua Slone: In this episode we talk to Content Manager and Product Marketer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than... by B2B Growth
17 min listen

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1307: How to Bring Together Brand, Demand and Experience to Generate Growth W/ Lisa Sharapata

1307: How to Bring Together Brand, Demand and Experience to Generate Growth W/ Lisa Sharapata

Description

Titles in the series (100)

More Episodes from B2B Growth

Related podcast episodes