More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice.Featuring: Carina Moran is the Head of Strategy at Yahoo UK; Sam Field, Director of Creative Technology - Yahoo RYOT Lab; Max Askwith is the Global Innovation Partner, at iProspect. See acast.com/privacy for privacy and opt-out information.