On this episode, Jake and Gino interview Ken Gronbach. Ken is president of KGC Direct, LLC and is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy. Ken’s unusual blend of marketing savvy and common-sense demography, based on over twenty years of proprietary demographic study, set him apart. Ken is the author of the current best-selling book The Age Curve: How To Profit from the Coming Demographic Storm. Ken’s newest book, Upside: Profiting from the Profound Demographic Shifts Ahead, was published in April of 2017. Key Insights: 00:00 Introduction 02:59 Right now multifamily is the story 05:54 Getting into demographics 10:56 Generation X and baby boomers 12:55 Case in point: Levi's 16:00 Case in point: Automobile industry 21:09 Covid's impact on demographics 25:05 How can States incentivize core working population through tax 33:18 Conservatives and liberals 37:12 What's beneficial from personal finance perspective in 2022 40:12 Best-value market for multifamily 45:45 Recommended books 47:00 Wrap-up Learn more about Ken's initiatives: https://kgcdirect.com/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company that controls over $100,000,000 in assets under management. They have created the Jake & Gino community to teach others their three-step framework: Buy Right, Finance Right and Manage Right®, and to become multifamily entrepreneurs. Subscribe to this channel: https://ytube.io/3McA Sign up for free training: https://jakeandgino.mykajabi.com/freetraining The resources you need to succeed at every level of apartment investing: https://jakeandgino.com/resources/ Apply for Mentorship: https://jakeandgino.com/apply/ #realestate #multifamilyrealestate #multifamilyinvesting #investing #apartmentinvesting Jake & Gino Facebook: https://www.facebook.com/jakeandgino/ Jake & Gino Twitter: https://twitter.com/JakeandGino Jake & Gino Linkedin: https://www.linkedin.com/company/jake-and-gino-llc/ Jake & Gino Instagram: https://www.instagram.com/jakeandgino/