Founder of The Underground Strength Gym (Manasquan, NJ) which started in 2002 out of my parents garage & backyard. Became one of the earliest pioneers in the warehouse gym business for strength & conditioning.    - Creator of The Underground Strength Coach Certification. Over 1,000 Certified Coaches around the world.   - Creator of The SSPC Certification (Strength & Sports Performance Coach).    - Consulting & training of athletes / coaches since 2002 on full time basis.   - Consulting for D1 Athletes, D1 Coaches, Tier 1 Military & Organizations Focused on Optimizing Human Performance on All Fronts (Mind, Body, Life, Business).   - Best Selling Author, The Encyclopedia of Underground Strength & Conditioning   - Daily Consulting / Coaching: I consult with athletes & coaches from around the world, sharing my knowledge in training as well as business building for strength & conditioning coaches / performance coaches.    Here are just some of the companies / teams / organizations I have consulted for:    Spartan, CrossFit, U of Texas Strength & Conditioning, Sorinex, Hammer Strength, Naval Special Warfare, U of Tennessee Football Strength & Conditioning, Lehigh University Wrestling, Rutgers University Wrestling, Blair Academy Wrestling, Men's Health Magazine, Men's Fitness Magazine, Muscle & Fitness Magazine, NHSSCA (National High School Strength Coaches Association), NSCA (National Strength & Conditioning Association) & More......     In this Episode of Barbell Shrugged:   Finding a niche in the market  Focusing on exactly what coaches and athletes you serve Being skilled in working hard to serve those people Finding holes in the market because you have time and experience on your side How to deliver a world class seminar   Connect with our guests:   Follow Zach on Instagram   Anders Varner on Instagram   Doug Larson on Instagram   Coach Travis Mash on Instagram   ————————————————   Diesel Dad Mentorship Application: https://bit.ly/DDMentorshipApp   Diesel Dad Training Programs: http://barbellshrugged.com/dieseldad   Training Programs to Build Muscle: https://bit.ly/34zcGVw   Nutrition Programs to Lose Fat and Build Muscle: https://bit.ly/3eiW8FF   Nutrition and Training Bundles to Save 67%: https://bit.ly/2yaxQxa   Please Support Our Sponsors   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   BiOptimizers Probitotics - Save 10% at bioptimizers.com/shrugged   Garage Gym Equipment and Accessories: https://prxperformance.com/discount/BBS5OFF Save 5% using the coupon code “BBS5OFF”