@Morrocanoil's Chief Executive Officer Jay Elarar started his career in beauty by way of a very successful but unexpectedly short job interview with the CEO of a Montreal-based haircare brand he had never heard of. As luck would have it, his sisters immediately recognized the company name as one of “the hottest names in hair” and encouraged Jay to make the leap. Leap he did—joining the now-iconic brand as National Sales Director—and was soon after promoted to Global Sales Director before being named CEO of the groundbreaking brand in 2019. Jay shares his own story, some pandemic learnings, his passion for giving back to the industry...and a peek into Morocccanoil's 2022 all-new hair color launch.