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SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin

SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin

FromThe Official SaaStr Podcast: SaaS | Founders | Investors


SaaStr 516: Lessons Learned in Scaling with Canva's CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin

FromThe Official SaaStr Podcast: SaaS | Founders | Investors

ratings:
Length:
30 minutes
Released:
Jan 11, 2022
Format:
Podcast episode

Description

Zach joined Canva in 2013 as one of Canva’s earliest employees and has worked across product management, communications and human resources before establishing the global marketing function. Eight years later 50 million people are now using Canva every month and the company recently hit $1 Billion in Revenue. In this podcast, Zach and Jason dive into the initial growth marketing strategies and framework behind Canva’s exponential growth as a start-up, the strategies for targeting and growing into the enterprise, and how to build out a global marketing function.
Released:
Jan 11, 2022
Format:
Podcast episode

Titles in the series (100)

The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.