While Mike Rogge is a publisher these days, he cut his teeth writing for some of the most important titles in snow and beyond. These days, life is all about changing the print model from a dying, corporate, ad driven business to a thriving, independent, boutique model that caters to what subscribers want.  On the show, we talk about finding a home in skiing as a writer, Powder, The Ski Journal, his internet persona and so much more.  Rogge has never been afraid to share his opinions which always makes for a great listen. Mike Rogge Show Notes: 3:30:  Twitter, reporting the truth, and summers at Great Escape and winters at West Mountain 10:30: Sports, night skiing, and the X Games at Mt Snow 16:30:  Writing, opportunity through skiing, and flipping the script in family history 23:30:  Stanley:  Get 30% off site wide with the code drinkfast Peter Glenn Ski and Sports: Over 60 years of getting you out there 10 Barrel Brewery:  Buy their beers, they support action sports more than anyone 25:30:  Taking advantage of college, Simon Dumont Quarter Pipe, and working for The Meatheads 35:00:  The Ski Show, Powder Magazine, and getting hired over others 43:30:  Dragon:  Get new goggles and really see the mountain use the code Powell15 to save 15% Alpine Vans:  Upgrade your adventure, Upgrade your life Elan Skis:  Over 75 years of innovation that makes you better 45:30:  Having the keys to the magazine, Tunnel Creek, the decline of Powder, and leaving 56:30:  The Ski Journal, trying to buy three titles, having the deal fall apart, and telling the world about it 63:00:  Mountain Gazette 69:00:  Inappropriate Questions with Adam Jaber