30 min listen
TPM Episode 338: Joe Johnson, Ski Marketing Guru
TPM Episode 338: Joe Johnson, Ski Marketing Guru
ratings:
Length:
74 minutes
Released:
Jul 7, 2023
Format:
Podcast episode
Description
Joe Johnson has mastered the desk jokey hustle as he's gone from dream job to dream job. While he spends a lot of time at his Salomon desk, he's not chained to it. He's an industry dark man, a behind-the-scenes ideator of some innovative marketing campaigns by some of the biggest resorts and brands out there. On the podcast, we talk about his first passion, basketball, his incredible list of jobs: tourism, resort, agency, and brand gigs, his near-death fall, and a lot more. It's the first business episode in a while, and Digi Dave Amirault asks the Inappropriate Questions. Joe Johnson Show Notes: 3:00: Sneakerhead, Tonasket, WA, basketball, college scholarship, Internships, and Visit Spokane 14:00: Quitting Visit Spokane during the 2009 recession, being a broke, digital hired gun at Solitude, playing catch up on the mountain, leaving Solitude. 21:30: Rollerblade: They invented inline skating and make the best skates on the planet. Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar. Elan Skis: Over 75 years of innovation that makes you better. 23:30: Recruited by The Canyons, The Ultimate Mountain Gig, his life-changing accident, Outside Media, office at Alta 37:00: Stanley: Get 30% off site wide with the code pmovement Peter Glenn Ski and Sports: Over 60 years of getting you out there. 39:00: His insane Outside Media account list, developing relationships with athletes, competing brands, and leaving Outside 46:00: Sun Valley to Salomon, travel, marketing toolboxes, big picture items, and money 60:00: Inappropriate Questions with Digi Dave Amirault
Released:
Jul 7, 2023
Format:
Podcast episode
Titles in the series (100)
TPM Episode 02: Pat Bridges, Creative Director, Snowboarder Magazine: Snowboarding and hard work have done everything for Pat Bridges. A writer by trade, Pat is also a talented snowboarder who proves the old saying “you can’t judge a book by its cover.” Pat and I talk about developing his writing craft... by The Powell Movement