Mike Styskal, aka Styk, has lived his life as a creative force in snowboard design, but Styk is so much more than that. He's one of those people that exudes effortless cool: he always has a different unique look, and his sense of style is always on point. It's a characteristic that helped this Nebraska farm boy go from the small-town USA to the progressive city of Seattle and thrive. On the podcast, we talk about Nebraska, Burning Bush Studios, Ride, China, trouble, Draplin, and so much more. If you like business episodes, don't miss this one. Mike Styskal Show Notes 3:30:  Growing up in Grant, Nebraska, in the '70s, the art influence of automotive boxes, and skiing 8:30:  Was he a weird art kid, Dazed and Confused, his only time getting his ass kicked at a bar, and Carnie State College 14:00:  Fraternity life, hazing, design by hand in college, commercial art, and his sign-making business 22:00:  Stanley: Get 30% off sitewide with the code drinkfast Peter Glenn Ski and Sports:  Over 60 years of getting you out there Outdoor Research:  The best outerwear ever built just got better 24:30:  The Seattle designer's dress code, becoming part of the Seattle underground scene, and Frank Zepponi, 33:00:  Burning Bush Studios, The Representative in a Box, and landing the K2 skis account 41:45:  10 Barrel Brewery:  Buy their beers; they support action sports more than anyone GoPro:  The only action sports camera that matters Elan Skis:  Over 75 years of innovation that makes you better 43:00:  The K2 Dog Poster, Ride, the Bob Hall years, the K2 acquisition, and hiring a team 60:00:  Muscat, Draplin, China, lawsuits, and  trouble 74:00:  Inappropriate Questions with Mark Fankhauser