Bryce Phillips is as modest as they come for a guy that built an empire that helped change the landscape of retail in action sports.  From his humble beginnings as a first grade entrepreneur in Oregon to his professional ski career, to the ups and downs of EVO, Bryce has earned everything he’s built.   2:15:  What is going on in Bryce’s life this week? 2:48:  Recently breaking his back 3:45:  Growing up in Roseburg, OR and what childhood was like 6:00:  Tough lessons learned as a kid that impact who he his today 8:00:  Sports as kid and how Bryce got into skiing in 5th grade 9:47:  Buying and selling stuff as a kid 12:18  Evo (special offer) and Diecutstickers.com (Listen for 10% off your first order with DCS 15)  13:23:  Bryce getting in trouble when he was a kid and what made him change 14:21:  College at SPU and bringing the hustle north and setting up school to ski 16:00:  Showrooms in the dorms, internship at K2, and splitting time in Whistler 18:00:  Buying and selling in Whistler and finding Ebay 19:10:  Heavy Hitting Films, comps and managing school 21:09:  Buying houses in a crazy market 22:10:  Patrol USA Use TPM10 at checkout on the site and get 10% off and RESQWATER 23:25:  Sponsorships that fit who Bryce is and what he wants to accomplish during his “B” ski career.   .  25:28:  The risk, highlights, and lowlights in his ski career 28:31:  Evo as a bunch of pop up stores on the side of the road  30:12:  Building the empire and the Great 8 33:04:  Opening a storefront and building community 34:36:  The challenges of retail and getting into real estate 35:34:  The financial crisis, its impact on Bryce, and raising funds to stay alive 38:58:  Creating The Pass Life and Evolution Projects 41:02:  The web is much more difficult than what people once thought and why retailers die 43:00:  How many hours is Bryce putting in these days and how much is he traveling? 44:40:   Who is Bryce inspired by?