Chris Jerard is a mastermind when it comes to building things in the world of sliding on snow. A serial entrepreneur, Chris had a unique inspiration in high school that drove him to pursue his passions instead of opting for a safe law career. On the podcast, we talk about that inspiration, the beginnings of Freeskier Magazine, his perfectly timed pivot to digital, founding start-ups, and his current role as VP of Content Marketing at Outside. It’s a peek behind the curtain of some of the most influential media properties in the business. Chris Jerard Show Notes: 3:00:  Freeskier parties, growing up in New Hampshire, entrepreneur as a kid, what HS group he was in, his biggest influences early in life.  13:00:  Taking a year off in a van, University of Colorado, Rock and Ice Magazine, and stalking magazines. 21:30:  Rollerblade: They invented inline skating and make the best skates on the planet. Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar. Elan Skis:  Over 75 years of innovation that makes you better. 24:00:  Freeskier Magazine, what is magazine life-like, Alaska, the hot tub photo shoot, and the K2 debacle. 34:00:  Internet hate, Greg Hill and “The Curve of Time” Movie, and skiing in electric cars    43:00: Stanley:  Get 30% off site wide with the code drinkfast Peter Glenn Ski and Sports:  Over 60 years of getting you out there JT Holmes (Episode 38:00: Who was Billy Poole, going on shoots uninvited 45:00:  Chase Jarvis, the lightbulb goes off in his head, working with Travis Rice, sounding Inkwell and Roam 56:00:  Selling to Outside, The Outerverse, NFT’s, Warren Miller, and the focus today 75:00:  Inappropriate Questions with Pat Crawford