Mike Arzt has been behind the scenes in the snowboard industry since he was 16 years old.  He's been a shop grunt, salesman, buyer, Burton factory store employee, RED Sales and Marketing guy, athlete tech, Blue Torch Snow Director, Airwalk employee, freelancer and eventually, entrepreneur.  He’s done everything and you’ve for sure seen some of his work….  Between the Red Bull Cold Rush like events, marketing and branding projects, Arzt has been humbly behind some game changing marketing. Mike Arzt Show Notes: 3:00:  Silverton takeover, a love for snow early, and curated luck 10:00:  Ryan’s Ski Shop, being the snowboard guy, working with the Bruton Rep, and his first tradeshow 14:00:  Going to NZ after High School, setting goals of UVM and Burton and making both happen 20:30:  Stanley:  Get 30% off site wide with the code drinkfast Peter Glenn Ski and Sports:  Over 60 years of getting you out there 10 Barrel Brewery:  Buy their beers, they support action sports more than anyone 23:00:  RED Helmets, corporate presentations, money, being replaced and then getting the dream Burton job 30:00:  Olympics, leaving Burton for Blue Torch, and Airwalk 40:00:  Dragon:  Their glasses FLOAT, use the code Powell15 to save 15% Alpine Vans:  Upgrade your adventure, Upgrade your life Elan Skis:  They will make you a better skier...no bs 42:15:  T-Bag, the end of Airwalk, Head Snowboards, and Helly Hansen 52:00:  The Public Works, Battery 621, and the pandemic 63:00:  Inappropriate Questions with Steve “Stix” Nielson