Last episode we discussed how important it is to stand for something and you'd think writing your values down in a mission statement would be a great way to let people know exactly what you stand for. Well, you'd be wrong. Mission statements are almost always vapid, boring, platitudes that end up saying nothing at all. Even worse, they often turn people away entirely!Show Notes
00:11 - Lex Fridman (YouTube)
02:38 - The Soup Nazi - Seinfeld (Wikipedia)
04:18 - 37signals manifesto

05:08 - 1981 FedEx commercial (YouTube)
05:17 - About Us (FedEx)
05:45 - Values (Basecamp Employee Handbook)
10:04 - Elevator pitch (Wikipedia)
12:17 - About Us (Enterprise)
15:41 - Nudge Nudge Wink Wink - Monty Python (YouTube)
19:56 - What's the point of a Reservation - Seinfeld (YouTube)