Are you struggling to identify the characteristics of your perfect customer or team member?  More than likely, it’s because you’re thinking way too general and ‘big picture’ when it comes to their ‘customer avatar.’ You’re using general statements like…. - I want to find someone that wants a better life / improve themselves. - I want someone that wants to lose weight or look better. - I want someone that isn’t feeling happy or fulfilled in life.  If you want to stand out and really attract the RIGHT PEOPLE, you MUST start getting very specific in this area. The more specific you get, the better!   Because when you have this person clearly in mind and you can create messaging and content that speaks to them in way that makes them feel you are talking 1-on-1 with just them, not only does it help you connect on a deeper level with them, but it also gives you a newfound sense of passion and purpose. In this episode, I’ll teach you how to identify your ideal customer or ideal team member for your business so you can create content that truly resonates to them.    Subscribe to my YouTube Channel!