Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer.    In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step process The Creative Lab and no tip, trick, or social media hack can get you this kind of results.    Listen in as Ralph explains how The Creative Lab utilizes deep dive research and avatar research and turns it into unicorn ads that drive and scale your business and increase profitability.   And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value). IN THIS EPISODE YOU’LL LEARN: What Facebook ads and Google ads can do in tandem that they can’t do alone How the 5 levels of traffic have changed recently with the new iOS updates The all-important DPI squared process Tier 11 takes every new customer through How to reuse data (and discard what doesn’t work) to scale your business LINKS AND RESOURCES MENTIONED IN THIS EPISODE: DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings Tier 11 Email Ralph for case study presentation slides: ralph@tiereleven.com OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.