"For beauty brands, the risk of not changing is starting to outweigh the risk of changing, uncertain and fraught with challenges as it may be." When Green Beauty Conversations' host and Formula Botanica CEO Lorraine Dallmeier read words like these in the British Beauty Council's report, The Courage to Change, she realised that the beauty industry had reached more than a light bulb moment in its drive for sustainability. The Council's 48-page report, which is full of wake-up call statistics and hard-hitting quotes from surveys and leading industry names, is more than window dressing. It shows that the British Beauty Council, a not-for-profit body founded just over three years ago, is already a catalyst for that change. The beauty industry impacts the environment heavily and touches all of us whether we're directly involved in the industry or not. From the obvious actors such as personal care manufacturers and beauty retailers to each of us taking a shower every day, this is one industry that we all participate in. The beauty industry is not traditionally known for its collaborative approach nor to value the environment more than the volumes of product it churns out. However, the Council's report states that some 88% of consumers want brands to do more to help them make a difference. Given the sheer diversity and scale of this sector, how can its players collaborate and be the actors of change consumers are demanding? Lorraine spoke to Anna Teal, The British Beauty Council's Pillar President for Innovation and a leader with over two decades in the commercial beauty sector. Listen in to hear how the Council, headed by visionaries like Anna Teal, is determined to help the beauty industry change the habits of a lifetime.