Retailers are experimenting with branded video series and shoppable live streams. But many are still figuring out how to do it well. Andrew Wasserman is the former Head of Global Commerce at Yahoo. She talks about her lessons learned while producing a vast array of shoppable content, and offers advice to retailers and brands looking to create their own. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.