Mark Kalkwarf and Skye Revell of Atypical talk about how they use the tools of consumer marketing to elevate the profiles of their commercial real estate clients. James Cook is the director of retail research in the Americas for JLL.  Join our FREE LinkedIn live event with Celebrity Chef Marcus Samuelsson: https://tinyurl.com/jllceleb Check out Atypical's 7 Principles of Psychomarketing white paper: https://www.atypicalcompany.com/whitepapers Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@jll.com  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.