Mattresses are often made with synthetic fibers or foam. But Avocado's mattresses are different.  Avocado sells sustainable organic non-toxic mattresses and bedding. The company started selling online, but now shoppers can test its wares in a growing number of experiential showrooms. Kris Karuna is VP, Business Development & Retail Brand Experience Development at Avocado Green Mattress.  He explains the company's bricks-and-mortar strategy. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com  Watch our week video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.