Ever wonder why I tell stories in the talks I give? When someone asks me how I got involved with the future of work, I could give statistics and say, “13% of employees around the world are engaged and I had bad jobs working for other people, and now I'm doing what I'm doing.” Or… I can tell my coffee story where my excitement for being called to the corner office of a CEO was crushed by a cup of Starbucks … Which one do you think has more impact? When you think about great communicators, one thing they all have in common is storytelling. People have been telling stories since the dawn of time. It's why when you were a kid, you wanted your parents to read you a story before bed. It's why your kids now want you to read them a story before a bed. We all love stories. It’s just part of being human. ------------ This episode is sponsored by my friends over at Perceptyx Perceptyx helps enterprises get a clear picture of their employee experience with a continuous listening and people analytics platform aligned to key business goals. With the industry’s largest portfolio of survey types – including engagement, DE&I, lifecycle, 360 feedback, pulse, and more – now you can see not only what’s going on today, but how to move forward tomorrow with insights and prescriptive actions for every level of the organization. Given our unique blend of technology, domain expertise, and ‘above and beyond’ customer service, only Perceptyx makes all this possible. It’s why 30% of the Fortune 100 already rely on Perceptyx and why 95% of the organizations stay with us year after year. Learn more or request a personal demo today at www.perceptyx.com  ---------- Now more than ever we need to take a step back to define what it means to be a leader and what great leadership looks like. But this isn’t easy to do. In fact, many business leaders struggle with this. You cannot become and build what you don't define. In the PDF you will get a framework you can follow and also see how some of the world’s top CEOs define leadership. Click here to get the PDF. Get the latest insights on the Future of Work, Leadership and employee experience through my daily newsletter at futureofworknewsletter.com  Let's connect on social!Linkedin: http://www.linkedin.com/in/jacobmorgan8 Instagram: https://instagram.com/jacobmorgan8 Twitter: http://www.twitter.com/jacobm Facebook: https://www.facebook.com/FuturistJacob