Gemma Charles, Campaign's deputy editor had a chat with Adi Hussain, the wannabe ad creative whose attempts to fundraise for his SCA course fees went viral. 

Among other things they talked about the financial barriers to entering adland, diversity and how swallowing a hot sauce helped secure him a coveted ad school place.  


He’s been taken on by Creature on a new kind of work placement scheme so Gemma also spoke to the agency’s leadership team to find out more about the initiative and why it’s much needed.