278 Product Maturation is Product Management

FromThis is Product Management

Start listening View podcast show

278 Product Maturation is Product Management

FromThis is Product Management

ratings:

Length:

36 minutes

Released:

Jun 14, 2021

Format:

Podcast episode

Description

Currently the EVP of Product at Zendesk, Shawna Wolverton was previously SVP of Product Management at Salesforce. On this episode of This Is Product Management, Shawna shares a veritable primer on how to succeed in product management — including her secrets for challenging assumptions about your customers and peddling “soft influence”. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Released:

Jun 14, 2021

Format:

Podcast episode

More Episodes from This is Product Management

Skip carousel

317 - Investigative Reporting is Product Management: is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In... by This is Product Management
36 min listen
316 - Experience Design is Product Management: The latest episode of "This is Product Management" features , Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific... by This is Product Management
23 min listen
315 - Marketing to Black Audiences is Product Management: The latest episode of "This is Product Management" features , President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to... by This is Product Management
31 min listen
314 - Embracing Accessibility is Product Management: In the latest episode of "This is Product Management" , Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the... by This is Product Management
33 min listen
313 - Integrating Customer Feedback is Product Management: This latest episode of "This is Product Management" features , CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is... by This is Product Management
29 min listen
312 - Not Trusting the Process is Product Management: The latest episode of "This is Product Management" features , who explains how often process is seen as a hindrance, whereas it should instead be considered as an accelerant to getting things done, as "it gets everyone on the same page about how... by This is Product Management
27 min listen
Go-to-Market Collaboration is Product Management: In the latest episode of This is Product Management , CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more... by This is Product Management
29 min listen
310 - Building Meaningful Products is Product Management: In 2023's first episode of This is Product Management , Global Lead for Brand Thought-Leadership, Senior Vice President of Brand Health Tracking at Ipsos, and author of the new book "Assemblage," explains why it is important to make a positive... by This is Product Management
32 min listen
309 - Human Relationships are Product Management: In the latest episode of This is Product Management , Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product,... by This is Product Management
35 min listen
308 - Defining A-Ha Moments is Product Management: In today's episode of This is Product Management , Co-Founder & CEO at Tango, explains why it is so important for product managers to collect users' feedback and measure how quickly they can get people those a-ha moments. TIPM is produced by... by This is Product Management
27 min listen
307 - Powerful Storytelling is Product Management: Our latest episode of This is Product Management features , Communication Coach at Gallo Communications Group and author of his newest book "The Bezos Blueprint". He explains why storytelling and listening to customers are the main qualities that... by This is Product Management
31 min listen
Human Behavior is Product Management: In our latest episode of This is Product Management, , CEO of Mindstate Group, explains why understanding customers' motivations through behavioral science can actually help brands grow. TIPM is produced by Feedback Loop, a DISQO company, the agile... by This is Product Management
31 min listen
Passion and Problems are Product Management: In our latest episode of This is Product Management , Chief Product Officer at R-Zero shares his perspective on the delicate relationship between passion and problems while building a product. TIPM is produced by Feedback Loop, a DISQO company,... by This is Product Management
29 min listen
304 - A Sense of Purpose is Product Management: , Product Lead in the Align Area at Asana is passionate about purpose — finding it at work and helping others do the same at and with Asana. Listen to learn how she does it and helps others. TIPM is produced by Feedback Loop, a DISQO company, the... by This is Product Management
25 min listen
303- A Product-Led Growth Strategy is Product Management: In this episode of This is Product Management, Chief Product Officer at Minna Technologies shares how a product-led growth strategy can work for enterprise companies, small to mid-size businesses, D2C, and B2B. She also provides how a... by This is Product Management
31 min listen
302 - Fighting Fraud is Product Management: , CEO of Research Defender, shares the steps you can take to minimize fraud in your research, his take on the role of product management, and how he has navigated his own successful PM career. TIPM is produced by Feedback Loop, a DISQO company,... by This is Product Management
28 min listen
301 - Relationship Management is Product Management: Looking for methods to identify and manage power users in your product? In this episode, CEO and co-founder of UserGems how to do this. Plus, he shares why he built the product for humans and not companies. TIPM is produced by Feedback Loop, a... by This is Product Management
24 min listen
300 - Cultivating Relationships is Product Management: Our 300th episode features a senior product manager at PayPal. She gives her thoughts and guidance for meaningful product leadership and how to build successful mentor relationships. TIPM is produced by Feedback Loop, a DISQO company, the agile... by This is Product Management
27 min listen
299 - Customer Feedback is Product Management: In this episode, , senior vice president of platform strategy at ActiveCampaign shares how he gets customer and non-customer feedback. Plus find out who, he believes, should manage it in an organization. TIPM is produced by Feedback Loop, a DISQO... by This is Product Management
27 min listen
298 - Data-Driven Strategy is Product Marketing: Our latest guest, is the Chief Product Officer of tax and trade at Thomson Reuters. He is a strong believer in “data-driven strategy” for building products, and keeping the end in mind is a thread that runs through most of his success. Get some... by This is Product Management
26 min listen
297 -Validating Opportunities is Product Management: , Co-founder of Cann, shares how he applied CPG lessons to develop a pretty unique cannabis product, the challenges of a heavily regulated industry, and more in our special episode. Plus, he is offering listeners 25% off a purchase of 30 or more with... by This is Product Management
31 min listen
296 - Customer-Led Growth is Product Management: Trish Wethman, Chief Customer Officer for Best Egg, shares how she built a scalable customer-centric culture and get a peek into her research toolbox. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams.... by This is Product Management
30 min listen
295 - Building a Product Marketing Team is Product Management: Randi Lee is the head of product marketing at Fundbox shares how to build a mighty product marketing team and how to pursue a product marketing career and more! TIPM is produced by Feedback Loop, the research platform designed for products and... by This is Product Management
25 min listen
294 - No-Code is Product Management: Jonathan Anderson, Co-founder & CEO of Candu shares how no-code is changing B2B and his take on experimentation, iteration, personalization, and more! BONUS! Jonathan created a special offer for our listeners, get your free trial of Candu at... by This is Product Management
22 min listen
293 - Social Impact is Product Management: In this episode, Hema Budaraju, Senior Director of Product for Health and Search Social Impact at Google, shares how her team adjusted to tackle COVID-19, as well her advice for getting into the social impact space; and creating a sense of shared... by This is Product Management
27 min listen
292 - Go-to-Market is Product Management: In this episode, guest Karthik Suresh, CTO, and co-founder of Ignition shares his take on PMs, PMMs, and go-to-market strategies. In addition, find out why he believes user research is probably one of the most important parts of product management or... by This is Product Management
26 min listen
291 - Innovative Leadership is Product Management: , Founder, and CEO of Mindtrap shares how she helps clients break out of their comfort zones and find their power for innovative leadership. Listen to her insights on how this all works — plus get for TIPM listeners. TIPM is produced by... by This is Product Management
33 min listen
290 - Behavioral Science is Product Management: Kristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do with any of it. TIPM is produced... by This is Product Management
33 min listen
289 - Empath is Product Management: Hubert Palan founder and CEO of Producboard shares his views on infusing empathy into product management — including how and where research comes into the picture. TIPM is produced by Feedback Loop, the research platform designed for products teams.... by This is Product Management
25 min listen
288 - Cross-Cultural Leadership is Product Management: Dilip Ramachandran is the founder/CEO and chief product therapist of Nimi shares his advice for cross-cultural success, as well his thoughts on how to transition from a mercenary to a missionary in your career and his explanation of the title of his... by This is Product Management
30 min listen

Related podcast episodes

Skip carousel

40: Transferable Accounting Skills When Shifting into Product Management: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Lennon Liao (Atlassian) to talk about accounting skill... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
49 min listen
019 — Randy of “Salesforce Cha Cha”: Michael Jordan is more applicable to your job than you think! by DevOps Diaries
25 min listen
027 — Lauren Krcatovich: Product-led thinking creates better Salesforce orgs! by DevOps Diaries
35 min listen
How to Make Your Job Delightful if You Work in Product by ProductLed Podcast
46 min listen
39: Dealing with Imposter Syndrome in the Product Management Space: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Chelsea Alexander-Taylor (Redfin) and Jonathan Pappas ... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
58 min listen
143: Sales Funnels For Product Managers: Why do product managers need to know about sales funnels? I’m not successful if my product doesn’t sell. And I’ve argued before on this podcast that I have a lot of influence – as a product manager – over the success of my product. And my framework, by The Secrets of Product Management Podcast by Nils Davis: tips for product managers, covering storytelling, go to market,innovation, resumes, job interviews, PRDs, working with developers, persuasion and influence
21 min listen
46: What Makes Product Management Difficult?: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Jeremiah Nelson (Motorola Solutions) to talk about beco... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
54 min listen
49: Understanding Leadership Principles and Taking the Working Backwards Approach: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Nate Westheimer (Amazon) to talk about leadership princ... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
54 min listen
Best of 2022: What Makes Product Management Difficult?: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Jeremiah Nelson (Motorola Solutions) to talk about... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
54 min listen
Transitioning from a Technical Career into Sales Leadership with Eva O’Keefe by Transformed Sales
24 min listen
Salesforce Consulting as a Labor of Love with Andrew Maruzzella by Agents of Nonprofit
42 min listen
282 Getting Acquired is Product Management: Lawrence Huang is VP of Product Management at Cisco Meraki. Learn more about Lawrence’s insights on managing through acquisitions and maintaining values, as well as his takes on promoting diversity and ingraining user feedback into the product... by This is Product Management
22 min listen
29: What to Expect in the Development Process: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Nora Tan (Color) to talk about product development. Fo... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
55 min listen
018 — Julian Joseph: A DevOps Engineer’s guide to testing and DevOps strategy by DevOps Diaries
43 min listen
9: Thinking Through Assumptions and Managing the Risks: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Dontae Delgado (Compass) and Siddhartha Rabindran (Mic... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
58 min listen
Best of 2021: Thinking Through Assumptions and Managing the Risks: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Dontae Delgado (Compass) and Siddhartha Rabindran (Mic... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
58 min listen
Tame the Overwhelm of Certifications: Laurel Mitchell by The Technopath Way: Productivity through tech for nonprofits
23 min listen
#8 Sam Wegman: The Secret to B2B Customer Experience Success: Join Lauren in an enlightening conversation with Sam Wegman, the VP of Customer Experience at Univar Solutions, as they explore the intricacies of B2B customer experience in the chemical distribution industry. by Experts of Experience
44 min listen
006 — Ian Gotts: Centers of Excellence by DevOps Diaries
32 min listen
31: Why Customer Centric Vision is Essential in Product Management: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Sagar Kulkarni (Microsoft) to talk about creating a c... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
56 min listen
Hardware Product Management: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Charlton Washington, MBA (Johnson & Johnson) and Jake Wallack (Axon) to talk about hardware product management. As a PM, you might have to choo... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
50 min listen
Identifying Opportunities & Amplifying Impact with Katrina Seidel of Vera Solutions by Agents of Nonprofit
44 min listen
Best of 2022: Why Product Managers Value Frameworks: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Patrick Waltz (HP), Dave Fleischman (Compass), and Sheena Dhanaraj... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
50 min listen
Why Product Managers Value Frameworks: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Patrick Waltz (HP), Dave Fleischman (Compass), and Sheena Dhanaraj to ... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
50 min listen
What Does Awesome Nonprofit Salesforce Training Look Like with Tasha Van Vlack by Agents of Nonprofit
54 min listen
30: Do Product Managers Need an MBA?: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Kelcey Joyce (Bright Health) to talk about PMs having an MBA. Is it a necessa... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
59 min listen
Navigating the Challenges of Effective Task Assignment by The Elevate Media Podcast
27 min listen
41: Why Do PMs Need Facilitation Skills?: In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Liang H. (Airbnb) and David Kim (Stealth Mode - Edtech Company) to tal... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
59 min listen
022 — Laurel Jones (Senior Product Manager, Amazon): “I've wasted a year of my life deploying change sets” by DevOps Diaries
51 min listen
Vala Afshar: Going from Customer to Evangelist: Vala Afshar, my guest on the Disrupt Yourself podcast, is here to answer the burning question: What is a Chief Digital Evangelist? For starters, that’s the role Vala fills with Salesforce, the dominant player in the sphere of CRM technology. Vala,... by Disrupt Yourself Podcast with Whitney Johnson
36 min listen

Discover this podcast and so much more

278 Product Maturation is Product Management

278 Product Maturation is Product Management

Description

More Episodes from This is Product Management

Related podcast episodes