Bruce Friedrich is founder and president of the Good Food Institute, an international nonprofit that is reimagining meat production. With more than 100 team members across GFI's U.S. team and five affiliate offices, GFI is building a world where alternative proteins are the default choice. Questions explored on this episode: What problem(s) connected to the food system is the Good Food Institute trying to solve? What are the causes of the problems? Who is responsible/who bears the responsibility? What are the solutions? How can technological solutions tackle the problem with industrial animal agriculture without addressing those responsible (a handful of big meat and dairy companies)? What’s the evidence that alternative proteins are displacing animal proteins? Is it too early to know?  Can alternative proteins have a positive benefit even if nothing changes with corporate consolidation and control over the food system? Can the movement for alternative proteins coexist with parallel efforts in the good food movement focused on food sovereignty and food justice? How can we use policy effectively to pave the way for an alternative food system? What is the potential future of plant based and cell-cultivated meats and what would a just transformation of the current system look like? https://eftp.co/bruce-friedrich-3