In this episode Sal, Adam and Justin talk with Mike Cessario, co-founder and CEO of Liquid Death, a water brand disrupting the bottled water market. Liquid Death is a new Mind Pump partner so please go out and support at liquiddeath.com! Inventing the viral video: How brands use marketing to get attention, being authentic & MORE. (3:34) Why fun can be healthy. (9:42) Disrupting the industry and saving the planet at the same time. (17:35) How long have they been in business, what kind of traction are they seeing and what was their strategy in the beginning? (21:37) What are the biggest hurdles he sees that they will have to overcome? (32:12) Not just a marketing gimmick: Getting the masses to purchase their product. (34:41) Wanting to operate with the ‘small brand’ mentality. (37:40) What interests him the most among the various platforms? (43:55) ‘Death to plastic’ and why recycling CAN be cool. (46:10) What are some paradigm shattering moments that he has experienced? (52:07) The new world of marketing. (55:09) What are the next moves for the brand? (1:01:53) Why at the end of the day it’s all about honesty and authenticity.  (1:05:38) Featured Guest/People Mentioned Liquid Death Mountain Water (@liquiddeath)  Instagram Website YouTube Taylor (@tayvalenz)  Instagram Gary Vay-Ner-Chuk (@garyvee)  Instagram Casey Neistat (@caseyneistat)  Instagram Related Links/Products Mentioned May Promotion: MAPS HIIT ½ off!! **Code “HIIT50” at checkout** Liquid Death - Banned Super Bowl Commercial GILLETTE DEFENDS IMAGE OF PLUS-SIZE MODEL AFTER ACCUSATIONS OF PROMOTING OBESITY Joel "Hulu has live sports" Embiid • Hulu • Commercial - YouTube Save The Bros - YouTube There Will be More Plastic in the Oceans Than Fish by 2050 – Here’s How You Can Help! Science Inc. Mahomes adds endorsements with Hy-Vee, bottled water company Broken Record with Malcolm Gladwell, Rick Rubin The dark secrets of Whopper Sacrifice - CNET EXPLOITED BY BURGER KING. Dollar Shave Club | Shave and Grooming Made Simple Unilever Buys Dollar Shave Club for $1 Billion | Fortune