Speaker trainer and sales expert Jane Powers stops by the Garlic Marketing Show in this week’s episode to share her knowledge of sales and what marketers can take away from this. She describes that the key to sales is forming a foundation which she calls authentic selling. She explains that everyone needs sales training and leads are valuable, we need leads but we have to pinpoint which leads that we want to work with by a series of questions to see if they fit those qualifications. Position yourself or “Position Me” is about putting yourself as the expert, knowing what platform to gauge your target audience, and then you “Position Them” which is positioning your audience, buyer, and knowing what they need from you. She also describes the code to close which is how you sell like Jane’s catalyst strategy. She describes depending on your buyer you have to sell to their needs.   What You’ll Learn: Authentic Selling “Position Me” and “Position Them” Code to close Connect with Jane Powers: Letstalkimpact.com Yourspeakersuccesskit.com jane@janempowers.com Jane’s Site Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.