Brett Bartholomew has made a name for himself in the coaching world for going beyond the "you can do it" motivational talk and actually looking at what's needed in coaching to get the most out of a person. Whether you are a coach or a spouse, a teacher or a parent, you'll want to listen to this episode.    Brett Bartholomew is a keynote speaker, performance coach & consultant, best-selling author, and Founder of Art of CoachingTM. His experience includes working with athletes both in the team environment and private sector along with members of the United States Special Forces and members of Fortune 500 companies. Brett is also a self-published, best-selling, author of Conscious Coaching: The Art & Science of Building Buy-in.  Taken together, Brett has coached a diverse range of athletes from across 23 sports worldwide, at levels ranging from youth athletes to Olympians. He’s supported numerous Super Bowl and World Series Champions, along with several professional fighters in both professional boxing as well as the UFC.   Links: www.artofcoaching.com www.artofcoaching.com/whatdrivesyou @coach_brettb   Sponsor: Thank you to our sponsors Bioptimizers. Use code MUSCLE10 for 10% off any order. Leaky Gut Guardian is a gut repair supplement, that includes powerful probiotics and prebiotics, and it also includes a patented one-of-a-kind ingredient called IgY Max. Try Leaky Gut Guardian for fewer gut problems, less gas and bloating, and even less sickness. Check out Bioptimizers Leaky Gut Guardian http://www.leakygutguardian.com/muscle and use code MUSCLE10 for 10% off any order.   Timestamps: [0:28] Introducing guest Brett Bartholomew [1:33] Bioptimizers [4:35] What is conscious coaching? [7:15] Creating buy-in: trust + commitment [9:40] 3R Approach [12:35] Emotional Agility [15:25] How to assess your coaching  [20:16] Self-awareness [21:35] Road blocks [25:50] Dealing with confrontation [31:20] Honesty [33:40] Every virtue can be a vice [35:10] Influence Tactics [38:30] Archetypes [42:13] Don’t try to make someone what they’re not [46:45] Psycho-physiological interface [52:52] Brett’s audience   If you enjoyed this episode, please share it with someone you love. Come join the conversation HERE and leave us a review on Apple Podcasts.