Kaelin Poulin sharing her presentation from Funnel Hacking Live about identity shift. On this episode we hear from Kaelin Poulin during Funnel Hacking Live talking about identity shifts and getting your customers to be a part of your community. Here are some of the awesome things Kaelin talks about in today’s episode: Why it’s important to care about your customer. Why you need to have an “I am” statement and manifesto. And why you need to give your customers a cape. So listen here to this awesome presentation from Kaelin Poulin about how to to build your community by giving your customers an identity shift. ---Transcript--- What’s up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast, I’m so excited to have you guys back. The last episode I talked about identity shifts and how it’s helping me in my life, and about how we try to orchestrate these things inside of the lives of our customers and businesses as well. Today’s episode I’m going to actually let you guys listen in behind the scenes of Kaelin Poulin’s presentation from Funnel Hacking Live a couple of years ago, where she talked about the identity shifts that she creates for her customers. And if you wonder about why they’re so success, on top of all the other amazing things they do, one of the biggest reasons is this. They are the best in the world at getting the women who come into their programs to have an identity shift. And what’s crazy is I’ve had a chance to see this first hand with Collette, my wife. She got into LadyBoss, started buying her supplements and going through the things. And I watched my wife as she started taking on these identity shifts as well, so that’s been really fun to watch her and her growth. But it all comes back to Brandon and Kaelin orchestrating these things from the very beginning, and how they weave them into their community and what they’re doing. And it’s such a powerful lesson. With that said, we’re going to load up the theme song, and when we come back, you guys will have a chance to listen in behind the scenes of Kaelin Poulin’s presentation on the identity shift from Funnel Hacking Live. Kaelin: You guys are awesome. I love your energy, we’re going to have some fun today. A couple more beards than I’m used to seeing in my audience. So first of all, thank you Russell for letting me take over your stage today, that takes a brave man, a very brave man. And you know, what’s really cool about the things that I’m going to show you today, is some real tactical things of how to have the identity shift for your customers to build a culture and community that you want inside of your business. And I know it’s funny when you hear that, you get like one “whoo” like, “Whoo.” like one. But what I’m going to show you, you guys know a lot of the numbers, you’ve seen a lot of what we’re doing, but this right here is the foundation to all of that. This identity shift here is what causes your customers to buy from you over and over and over again, and love doing it. So are you guys ready to see that today? Okay, well first of all, I just want to tell you, because a lot of you see it now, you see the Two Comma Club awards, you see you know, the award that we’re giving later this week. And it’s like, “Oh yeah, it’s easy for them where they’ve done it.” But I just want to tell you, 3 years ago I was sitting in your seat at our very first event. We got, when we first go Clickfunnels, it was so funny, we were transitioning out of our old business and we were broke. And when I say broke I mean like, we didn’t know if our card would go through at the grocery store broke. Missing car payments broke. So I just want to tell you that 2 ½ years ago we were sitting in your seat and this is possible. And the numbers I’m about to show you are possible for every one of you. But the first thing you have to do is do what Russell says. And the second thing you have to do is do what Kaelin says. Just kidding, that’s just what I tell my