Today’s episode is an informative interview with Justin Christianson, the co-founder and president of Conversion Fanatics. His company offers full-service conversion rate optimization for businesses that want the data, road mapping, and a personalized conversion strategy that’ll move the needle without straining internal resources. In this talk, Justin will discuss the methodologies and technologies they use to optimize the process of getting higher conversions. He’ll reveal how to be sustainable and move away from the gimmicks and tactics that never last over time. This interview will shed light on the value of data-driven compounding conversion strategies. You’ll discover why Justin ignores what clients think and instead turns to the data and what consumers are truly communicating through their actions - and how you can, too. Tune in and enjoy.01:30 - 05:30 - Introducing Justin and how Conversion Fanatics helps businesses grow.05:30 - 10:30 - On seeing the granular picture through data. 10:30 - 17:00 - How Justin removed roadblocks and gave his clients a zero-risk option17:00 - 22:00 - On what Conversion Fanatics does with their clients. 22:00 - 26:00 - Considering brand equity, processes, and flow. 26:00 - 33:30 - How to bump business performance and scale.