Making a strategic plan for your donor outreach that encompasses all levels of donors is really important. With resources tightening, that strategy has high stakes now more than ever. Our RNL consultants have been working on a daily basis with partners facing these challenges. One of them is Jay Finney, who has been doing this for decades across a wide range of charities. Jay grew up around philanthropy, and for decades now has helped organizations craft donor outreach strategy. I got on the line with Jay to talk about crafting a strategic engagement strategy, how to look at ROI, and the best ways to move forward with a tight or uncertain budget.