‘One piece of advice I will give is this - listen to the consumer , listen to the consumer, listen to the consumer , everything flows from that, if that’s not part of you equation then your starting at the wrong place - Shankar Prasad. Today I speak to Shankar Prasad, Founder, Pureplay Skin Sciences.One of indian fastest growing vegan & grooming brands. He has over 20 years of creating and building consumer goods india. So in this podcast we talk about his iterative design process, his research , his pricing strategy , using social media influencers, the Skin care for men market, taking calculated risks, advice on building your own consumer goods brand and learn how to improve your communication skills. And finally some warren Buffett chat as well so please enjoy the show.