The wearable devices market in India is expected to reach a sales volume of 16.22 million units by 2024. So today I speak to Anmol Saxena, the CEO & founder of Ashva Weartech. They develop wearable solutions for chronic knee pain & spine. So in this episode she talks about her own battles with knee pain that inspired to build a prototype at a hackathon. And since then they not looked back! She talks about how the products work, quitting her job at Ford. Building a MVP. Talks product development. She talks about her research in the early days. She went to 50 clinics and spoke to over 110 knee pain patients. She talks about  dealing with feature requests and how they kill products. Getting paying customers and then having to refund them and then getting to pay again! Why they use an Excel spreadsheet when things go wrong. Partnering with on of India's leading physiotherapist.Talks about an offline marketing campaign that worked really well. Talks about sales forecasts for next year. How they onboard customers. And finally she talks about how the lean business model canvas can help you with your pitch.In this conversation we also talk about:-The wearables market in IndiaHaving a great teamMudra - a motion sensor worn on the upper back. It corrects your spine posture with sensory feedback.Sales forecasts for next yearCreating a reporting system for chronic knee painGetting support from Mum and Dad after quitting Ford.Book recommendation - The art of startup fund raising - Alejandro Cremades3 stages of building the first MVP.8/10 patients do not turn up to the clinic after the first session.The two business modelsStress!Going through an incubatorNot having access to high quality physio in the early daysand much morelinks https://www.ashvaweartech.com/P.Sif you need something to do during these challenging and difficult times and want some inspiration and need some creativity. check out Skillshare. Skillshare is an online learning community with thousands of classes in design, business, tech, and more. Anyone can join the millions of members in our community to learn cutting-edge skills, network with peers and discover new opportunities.Try Premium free for 2 months and access all my classes!https://www.skillshare.com/r/user/neilpatelmusic by Punch Deck.https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV