A few months ago Trent said organizations need to be using their 990s as marketing documents. So we followed up with an organization that caught his eye as “telling a great financial story.” We found much more than just a well written 990; we found an organization that was using every tool available to show the value of its organization. Dr. Kristen Paglia, the CEO of PS Arts, shares how her organization communicates its value using evaluation and data, but also how they use the organization budget and financials to tell that story. It’s inspiring to hear how intentional they are about showing people the importance of arts education.