31 min listen
SaaStr 314: Showpad CMO Theresa O'Neil on Aligning Sales, Marketing, and CS to Scale Revenue and Retention
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 314: Showpad CMO Theresa O'Neil on Aligning Sales, Marketing, and CS to Scale Revenue and Retention
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
25 minutes
Released:
Mar 5, 2020
Format:
Podcast episode
Description
According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted line. This session will outline a practical approach to growing revenue and retention by aligning sales, marketing, and customer success.
Released:
Mar 5, 2020
Format:
Podcast episode
Titles in the series (100)
SaaStr 060: How To Use SDR As A Growth Engine a & Customer Success As A Bridge For Gaps In Product with Lawrence Coburn, Founder & CEO @ DoubleDutch: is the Founder & CEO @ , the category leader for event marketing automation. If you are at SaaStr and have the pleasure of using the SaaStr app, yep that is DoubleDutch! They have raised more than $75m in VC funding from some of the best VCs in... by The Official SaaStr Podcast: SaaS | Founders | Investors