Meet Nick Littlehales. I first mentioned Nick back in , in which I talked about . The article featured a sleep coach who works with elite athletes from around the globe using very advanced sleep hacking tactics, like customized mattress toppers, HEPA air filters fitted over hotel room vents, and advanced sleeping positions. That coach is Nick, and he is my guest on today's podcast. Nick has over 30 years experience in the world of sleep, sleeping habits, and product design and over 15 years dedicated to elite athletes and professional sport. A former professional golfer, International Sales & Marketing Director of the Slumberland Group and Chairman of the UK Sleep Council, Nick has conducted practical and clinical research projects into the varied sleeping habits adopted by the modern day sleeper and athlete. His unique, passionate, techniques, products and proven approach are endorsed by leading professionals in world sport and business. During our discussion, you'll discover: -Hidden sources of light in places like hotel rooms that can massively disrupt sleep... -A hack to keep the air conditioner from drying out the air and inhibiting recovery while you sleep... -The best way to use natural light to awake, even if you're using black-out curtains and a sleep mask... -Exactly how to determine your ideal sleeping position based on whether you are right or left hand dominant... -Why Nick recommends strategies such as special filters placed over air-conditioning vents to remove allergens from the room and nasal strips to open airways and avoid mouth-breathing... -The exact number of 90 minute sleep cycles you need to try to achieve each week... -The best way to quantitatively measure your sleep using sleep monitoring systems... -And much more! Resources from this episode: - (Nick's website), where you can use code BEN10 to get 10% discount on any Sleep Profile Consult 1.1 & Elite Recovery Consult, which are virtual tools available to anyone globally. -Article:  -Previous podcast with Joe Zelk: "" -Article:"" - - - - - - - - Do you have questions, comments or feedback about these advanced sleep hacking tactics used by the world's most elite athletes? Leave your thoughts at , and be sure to visit , where you can use code BEN10 to get 10% discount on any Sleep Profile Consult 1.1 & Elite Recovery Consult, which are virtual sleep enhancing tools available to anyone globally.