"There is no greater way to engage people, explain your brand, challenge your audience, and get social action than an online challenge." In this tactical episode, learn how to create one of the most powerful launches to engage a brand new audience—the online challenge launch. If you're looking to engage an audience that has never heard of you, this is one of the most effective ways to do it! If you sell anything to your audience online, this episode is for you! COME PLAY WITH US! INFLUENCER MAGAZINE: InfluencerMagazine.com GET YOUR TICKETS TO THE INFLUENCER CONFERENCE IN SAN DIEGO, CA, OCTOBER 10-12: InfluencerTickets.com